Websites often fail to produce the desired results. This is because visitors find them too hard to understand or navigate. So, do you want to make your Web site visitor friendly as it should be? Here are some practical tips to check and to avoid these problems:

1. Help to find

Is your site search engine friendly? Is your website easy to locate? Do you promote it everywhere, (i.e. business cards, invoices, envelopes, etc.)? Do you promote the benefits of visiting? Is your site address easy to remember and easy to type? Is it complicated by repeated letters, like “theentity?” Are there numbers, which can cause confusion, like “1shopping” or “oneshopping?” Does your url contain easily misspelled words?

2. Help to engage

Make it easy for visitors to understand why they should read on. You have only a few seconds to persuade visitors to begin reading your message. Let your home page provide an obvious “why buy from us?” benefit so that the visitors may not leave your site. Time-consuming animations, vapid “welcoming” statements, and “brag and boast” claims, usually turn visitors away. Home pages should begin with headline that you are familiar with your visitor’s problems and can help them achieve their goals.

3. Help to decide

The best web sites have a clear and immediately identifiable focus and sequence. Studies have shown that, if you offer grocery store visitors an opportunity to sample 6 jams, 30% of customers will eventually buy one. But, if you offer 16 samples, response drops to 3%! Many home pages, however, offer so many navigation options that visitors are paralyzed and choose to leave. So make it easy for visitors to decide what to read next.

4. Help to return back

Unless you obtain your visitor’s e-mail address and permission to contact them in the future, you’ll probably never see them again! Many web sites offer visitors an opportunity to sign-up for their e-mail newsletter, however, only a few offer a meaningful incentive to sign-up. Without an incentive, without showing or describing the benefits of registering, the visitors will not sign up. Most e-mail in-boxes are already filled with unread newsletters! Make it easy for visitors to register for your e-mail newsletter, so you can invite them to return back.

5. Help to read easily

Easy reading is more critical onscreen than in print. Problems that might be overlooked on paper are critical online.

* Long lines of text are difficult to read and make it easy for visitors to lose their place at the end of each line. Limit line length to 2/3′ds the width of the screen.
* Keep sentences and paragraphs short, and add extra space between paragraphs.
* Frequent subheads break body copy into short, bite-sized chunks. Each subhead “advertises” the following text and provides an additional point for visitors to begin reading your message. So make your message easy to read.

6. Help to print

Links to “printer friendly pages,” correct line and page breaks add perceived value to your message and make it easier to share and read your message offline. But you don’t need to offer a printer-friendly link of every page, just key articles or important products or upcoming events. So make it is easier for visitors to print important articles and descriptions.

7. Help to share

An “E-mail this to a friend or co-worker” link can expose your message to others who may join your opt-in e-mail list. So make it easier for visitors to pass-along important articles to others.

8. Help to contact you

Avoid a single “contact us” link that loads the visitor’s e-mail program only. Give visitors multiple chances to call, fax, or mail a letter! Thus make it easier for visitors to contact you. Include full contact information on every page, i.e. phone, fax, e-mail, and postal address.