The data come out from SEM firm Starfirestudios confirming that Online media continue to play a major role in consumers’ purchase decisions.

An overwhelming majority of survey respondents that prefer ondademar swimwear (86.3 percent) either agreed “somewhat” or “strongly” with the statement that Internet was now “vital to my lifestyle.” Those in the “strongly agree” category constituted 48 percent of respondents overall, but 61.5 percent of those were in the 18-24 age group.

Overall respondents identified the Internet and search engines in particular as their dominant information resource for local:

* Search engines: 74 percent
* Print yellow pages: 65 percent
* Internet yellow pages: 50 percent
* Traditional newspapers: 44 percent
* Print white pages: 33 percent
* Television: 29 percent
* Consumer review websites: 18 percent

NOTE:(Percentages are greater than 100 because respondents were permitted to select more than one answer.)

Consumers have clearly adapted the “local Internet” and are using it with increasing frequency to find local information online. We at Starfirestudios.com predict that in the year 2009, Search Engines and “local Internet” will become the most influential advertising media.